Creative Blogging

We were thrilled to be part of the New Zealand Creativity Challenge where we presented a Creative Blogging workshop on Saturday - here is the presentation that formed part of it.

Why You Shouldn't Make It About The Numbers

I've noticed recently more and more brand pages using the 'when we get to X likes we'll give something away' promotion. Not only does this type of promotion breach Facebooks Terms and Conditions, which I have covered before, but it also reduces your 'likes' to a mere number when in fact each like is a person, a person who has chosen to like your page, a person who has spending power, and a person who also has a choice to dislike your page if you don't deliver.

Whilst this type of promotion might seem like a great way to build your likes, it can have a negative and detrimental effect on your page if people feel that you don't actually care about them and it's all about how many likes you have. 

Another version of this type of promotion is the X liker will receive a gift. So basically you are effectively saying you don't care about all of the other people who have liked your page, just the person who happens to be a certain number. If this person is say the 2,000th like, how would you feel if you were the 3rd person to like the page? Ripped off? You've supported the page for a far longer period of time and yet someone who has only just liked the page gets rewarded, not particularly fair.

This is why you shouldn't make it about the numbers, this is why you should make it about providing great content, fair comeptitions that comply with Faceooks Promotion Guidelines, and acknowledging each and every like as a valuable asset and not an ego boost for your page.

Cue Tip Tuesday | Cohesive Online Offline Marketing

64% of smartphone users access the Internet 'in a store'. Make sure you have your social networks clearly displayed in-store to capitalise on this.

Ensure your staff enquire whether customers are part of your network during the purchase process, and if they are 'acknowledge it!'. Offline networking is just as important as online.

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Happy New Year!

This year we plan to help you attract more business using socia media

Been A Bit Slack With Your Facebook Updates?

Now Facebook sends you a prompt.

Facebook have started sending page administrators a little reminder if they haven't updated their page for 7 days.

We got this reminder for one of our pages we only use for testing apps.

We think this is a great new tool for administrators, especially for new page owners who may be a little forgetful about updating or not realise the length of time since they last posted.

We're going to not post on our apps page and see what other increments they send.

We'll keep you posted!