Fresh content on your website and social networks is essential to keeping your audience engaged. In order to keep the content flowing easily set out a content plan for each day of the week. Monday's might be industry news, Tuesday might be your weekly blog, and so on. Some days you will be posting content created by others and it's easy to curate a list of sources so you can tap into it when you are pushed for time.
Once you have your daily topic, mix the posts up with different media such as a video, or an image, or an infographic. This will keep your posts consistent without becoming boring and repetitive. Once you have a good network around your brand you can start to encourage user generated content which means your social network are generating fresh new content for you.